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The Referral System: Growth Without an Ad Budget
A referral program is the cheapest growth: customers bring customers, and it costs nothing in cash. But assembled wrong, it becomes a hole for abuse. I show how to set up a referral system so it brings people, not bots. Practice.
Why bonus days, not money
The first decision that determines the whole economics of a referral system: what to reward with. My answer is bonus days, not cash.
- Bonus days cost you almost nothing. The server runs anyway; giving a person +14 days of access costs you nothing but a penny of traffic. And the customer perceives it as real value.
- Money/percent pull out live cash. Paying the referrer a percentage means giving revenue outward. Plus it's already about withdrawing money, wh…
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