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The Referral System: Growth Without an Ad Budget
A referral program is the cheapest growth: customers bring customers, and it costs nothing in cash. But assembled wrong, it becomes a hole for abuse. I show how to set up a referral system so it brings people, not bots. Practice.
This material is about engineering your own infrastructure and is educational in nature. The laws and taxes of your own jurisdiction are on you.
Why bonus days, not money
The first decision that determines the whole economics of a referral system: what to reward with. My answer is bonus days, not cash.
- Bonus days cost you almost nothing. The server runs anyway; giving a person +14 days of access costs you nothing but a penny of traffic. And the customer perceives it as r…
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