Business Theory PRO

Pricing: How Not to Undersell or Scare Off

Price isn't "whatever I don't mind," it's a tool. Too cheap — abuse piles up and there's no money; too expensive — you scared them off. I cover how to think about the price of a VPN subscription: anchors, annual plans, the premium segment, and why dumping to zero is the worst strategy. Theory.

This material is about engineering your own infrastructure and is educational in nature. Handle the money aboveboard.

Price is positioning, not a cost-plus calculation

The beginner's first mistake is calculating price "bottom-up": add up costs, tack on a margin, get a number. In VPN this doesn't work, because per-customer cost falls to nearly zero as you grow — one node handles hundreds of people. If you calculate from cost, you'll set a laughable 30 rubles and drown in abuse.…

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