Sales Practice PRO

Subscription Auto-Renewal

A one-off sale is half the money. The real margin is made on retention, and retention rests on the customer not falling off at the moment the term ends. I show how to set up auto-renewal — from reminders to autopay — and where it breaks. Practice.

Two levels of auto-renewal

Don't confuse them — these are different things with different complexity.

Reminders + one-tap renewal. The bot watches the terms and writes the customer ahead "the subscription ends in N days, renew?" The customer taps a button, pays, the term is extended. This works without saved cards and is available even in a simple bot. Set this up first — it pulls back most of the "forgetful."
Real autopay. The bot charges money from a saved card (a recurrent payment) on the e…

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