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Sales Practice PRO

Subscription Auto-Renewal

A one-off sale is half the money. The real margin is made on retention, and retention rests on the customer not falling off at the moment the term ends. I show how to set up auto-renewal — from reminders to autopay — and where it breaks. Practice.

This material is about engineering your own infrastructure and is educational in nature. The laws and taxes of your own jurisdiction are on you.

Two levels of auto-renewal

Don't confuse them — these are different things with different complexity.

  • Reminders + one-tap renewal. The bot watches the terms and writes the customer ahead "the subscription ends in N days, renew?" The customer taps a button, pays, the term is extended. This works without saved cards and is available even in a si…
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